Brenerman biography

How can a decent person trade?! And suddenly you got into a completely different world, ”says Mikhail Brenerman, a co-owner of the cosmetology clinic and fitness club, who dreamed of devoting himself to science, tells how the businessman was becoming a businessman. What is the market for Kazan fitness services, how he and his partners managed to make a cosmetological business that has been viable by the will and for which he respects the “Turkish” shuttles, he told Business Online.

Mikhail Brenerman: “The word“ trade ”simply caused an allergy. In October, a medical center will also open. I dream that our center is perceived holistically - as a place where you can improve your health, find a beautiful body, teach and develop your children. In a word, where you can take care of yourself and loved ones. There were presented both facial procedures and cosmetology on the body.

Even, in my opinion, was a hairdresser. But then we had nothing to do with him. In October, the medical center will also open ”Photo: Irina Erokhina - but then purchased it? How did it happen? The acquisition of the salon was one of the forms of calculation. In those days, they paid as you like. That is, this is one of those options when the business arose by accident, but became ours for many years.

In fact, this was one of the first private cosmetic salons of Kazan. Then, in general, there were three such well -known places where everyone went: “Manyasha” was opened by Sister Sergei Shashurin - approx. But our salon was still the most popular. It was impossible to get there: the record was three months in advance. I think that Sergey Petrovich’s sister and Kamaleev had the necessary resources.

It was a kind of club of people who are happy to take care of themselves. But, in general, completely different people came to us.

There were a lot of women who themselves were engaged in business. Already at that time, people had an understanding that a successful person should look good. This was the beginning of the era of the spread of the habit of caring for oneself. Suppose people visited a cosmetologist once a week. We made a massage course. Even at that time, the body wrap with algae was very popular.

The feeling of them was as if you had been to the sea. We thus brought many of the depression. The Wella Tabakchi closed - I don’t know why: everything was very competently built there. We are the only ones alive. We had a growth all the time: the salon turned into a cosmetology clinic, we mastered other directions. This probably helped to save the business. So the new "name" Alter Ego was born for both the fitness club and the clinic.

Each has some kind of priority. I can’t say that we are competing. Often we even turn to each other for help, advice or exchange information about how the equipment works, and so on. The market is large enough. And if you work well, you will not have problems with customers. This is just some kind of dominance of people who, without even a medical education, provide medical services at home.

Open Instagram: there is just a flurry of offers. Moreover, it is impossible to understand why people easily expose their lives, health, beauty, in the end, danger, go to the so -called specialists without even checking what their education they have. Often, when we are addressed with some complications or requests to fix someone's work, we ask which drug was administered-the person does not know.

It's just nonsense. Amazingly, no one considers it necessary to check if there is a license from a specialist who provides you with services, documents for the purchase of a drug that is chipped for you, whether there is a certificate for the equipment on which you do the procedures. You can elementarily photograph the factory number on the phone. Original devices are sold by the only company.

Ask her the question: “Is it your device or not? They have the same name, look the same way. But they are either imported in some counterfeit method, or incomprehensible origin. The choice is big, the competition is huge »Photo: Irina Erokhina - in a word, a huge gray market competes with you? Everyone suffers from him. Why turned off? But, apparently, we were not too diligent in this business.

He became not very profitable for us, and we sold it. They opened a fitness club. In any weather, at any time of the day I was ready to deal with it. He once played for the Tatarstan national volleyball team, but at first we did not at first consider fitness as a kind of application to the salon. It seemed to us that people buying body care programs - anti -cellulite, weight loss and others - will certainly come to the gym.

They did not come. But others appeared. It turned out that these are different target audiences. And Fitness has healed his life. They have all all imported, and still such a good class »Photo: Irina Erokhina - apartments, cars? For example, when this center was built, they took a loan at Sberbank. But in general, we practically do not indulge in this matter. In addition, we have developed a consolidated opinion - not to live in debt, not to credit without extreme need.

And this business should still be big.How much, for example, is it worth going to the bathhouse now? Perhaps we have rubles for some comparable amounts for the services of a person, simulators, pool, sauna, shower, all things. And it is not always satisfied. Kazan is a very advanced city in terms of providing fitness services. The choice is large, the competition is huge.

You won’t play prices here. If the cost is quite democratic, you can only take volumes. And they are dictated in size. We can completely throw off prices - and visitors simply will score the club. People buy subscriptions with open eyes. The service should assume that you can refuse it, if anything. Not like, for example, in a store: I made a purchase and after two weeks all the problems with it are already yours.

And then I bought an annual subscription, something has changed and you say: "Let's pay off and I will leave." Yes, the club is small, but we have very good coaches and a decent quality of services. Although, of course, there are many people who say that I am wrong. There will be those who say that everything is so. We rarely meet a typical pitching. Of course, if someone is interested in a serious increase in muscle mass, we will make no worse than in other clubs.

But we will not recommend this and set up for such a result. Our ideal is a healthy, harmoniously built person. In general, of course, everything is not easy. And although from year to year the level of sales is growing, unfortunately, our expenses are growing even faster - to replace equipment, a communal apartment. Only the saunas “eat” how much energy, the warmth is so expensive.

Yes, any goods - say, the same chemistry for cleaning the pool. And the simulators? They are all imported, and still such a good class. Of course, they do not break so often: reliable. Nevertheless, you have to buy something to them.