Ilsia Boris Biography

The famous stylist Ilsia Boris has been working in this area for about 15 years and believes that the fashion does not depend on the wallet or the presence of boutiques. When and how did you come to the profession? They didn’t like their evening dresses ... As a result, I studied on a stylist and began to offer makeup with styling as a service, and the selection of clothes as a gift.

People appreciated, and gradually I completely switched to the selection of clothes. As a professional stylist-mijmeker, I have been working for more than the years, I have a specialized education-I have passed many courses in Moscow and Kazan. Now it has become more convenient - such courses can be held online. Without education, it is difficult to deal with such a matter, and I can always confirm competencies.

What difficulties are you faced with? There are no more difficulties now-this is before, while there were no mass markets, it was difficult to find suitable clothes, and now everything is available. Today, you can dress a person in the market and in the store to choose something factory for any wallet. The quality everywhere is about the same and good clothes - not necessarily expensive.

A poor -quality thing can fall into both the market and in the boutique. This is a normal practice, because in production the manufacturer can choose a beautiful canvas, not knowing how it will react to washing - tests are not always carried out. There are proven brands that I recommend to customers, explaining the advantages of their clothes, but I do not turn away from the market - in certain periods of pandemia, for example, there have been nowhere to wear people.

But, since the earnings are seasonal, it usually covers spring and autumn, I also do business. I generally like the word "entrepreneur" - a person who did something for his financial well -being. I have an information business: from time to time they invite to master classes, mini-teachings. The name was somehow and at the factory to conduct quiz on the topic of the image. In addition, sometimes I give courses at a model school.

There is still a small children's clothing store on the Kazan Express marketplace. It happens that I work as a fashion model, if a good offer - they also come from foreign companies. At times, I teach sellers to new trends in store showcases, or help shops organize content for stylish photo shoots. The full image includes, for example, dress, shoes, accessories, stylization from and to.

Traffic, to be honest, did not count, it is unstable. Perhaps up to 50 customers per month. Otherwise, the audience is completely different. It happens that parents are addressing who cannot find a common language with a teenage child.

They give the child a certificate and as a result everyone is dressed and satisfied. And I am pleased that I was able to help in such a situation. It happens vice versa - children give parents a certificate so that dad and mother are beautiful. Entrepreneurs, top managers come. And vice versa - a medium -sized specialist, for example, is looking for a place more and more and chooses for a suitable image.

It may sound surprising, but this is a fact: after some time they achieve the desired profession. Men come after a divorce, which the wife had previously helped with the selection of a wardrobe. Girls and women who are aimed at a new relationship. There are no age criteria either: I dress children, youth, and middle age. The most generous was the leader after the decree - we dressed it from hours to outerwear and bags.

There are quite a lot of similar customers - men also dress wives after the decree, taking into account the changed figure, spend thousands. Recently, I dressed a man-leader for thousands. But in general, people come with different budgets and different stories. When I started, the amounts were much more modest, at the rate of one blouse or dress. What arguments do you convince?

But the arguments can be the inconsistency of the color type, the features of the figure or lifestyle. For example, things of mothers are often dirty and crumble, so we can abandon the bright. In a word, it does not reach disputes - we are bypassing creative conversations. Who influenced you personally? I follow his activities in social networks. But in general, if the experience is large, then there are a lot of sympathy, you can’t mention everyone.

If so, what, according to your observations, are the terms of such cycles? When, for example, will the Clash trousers return? And the rods are already returning, I saw them in the new collection. I think very soon the jeans-klesh can be seen on the inhabitants of Naberezhnye Chelny. In general, everything goes from Europe through large centers. What was worn in Moscow two years ago, it only dawned on us - all these shapeless knitted costumes and so on.

Time will pass and something fitted will return. I think, of considerations of practicality and unreasonableness, to determine between the colors of the brighter. But I notice that more and more bold shades appear on the streets from year to year - the Internet and fashion magazines contribute to. This does not mean that you need to look like an Australian parrot - you can quite restraint and gently emphasize your appearance.

These trends delight me. Shoes on laces, winter sneakers and thickened shoes will be in demand.Sweaters of large knitting, monochrome, light tones, as well as on lightning, with a high throat, with an interesting unusual print. In women this year, cuts and cutouts on skirts and trousers are relevant, on jumper or dresses. The vest that designers offer to wear on top of a shirt or top does not give up positions.

A mandatory element of the wardrobe will be sets of printed materials. In the autumn-winter trends, skirt costumes were also ready to compete with trousers. The most stylish outerwear in the cold will be a quilted jacket, but will not lose relevance and voluminous fur coat. This season, when choosing a fur coat, it is better to focus on the lengths of midi and maxi with fluffy and long pile.

If last season there were long gloves in the course, now voluminous mittens, including fur ones. Pink shades, jeans costumes, fringe, spectacular knitwear and lace remain fashionable. I had to go online and work with the American segment - I picked up clothes for Russian -speaking Americans. I had to work at night due to the difference in time zones. What would you advise beginners in this area?

You need to find your mentor, who suits you not only professional, but also human qualities, and you need to do this in Kazan, Moscow or St. Petersburg. In general, a stylist needs a sense of tact, you need to work out your pride. A professional must be a psychologist - either born or trained. Probably, love and kindness are important, as well as openness, sociability, since in search of new products to communicate with the whole world.

For example, those stores with which I cooperate always send everything on time, are always ready to listen to my requests for discounts or installments - everything is discussed. And it is also very important for the stylist to be able to love people in order to be able to help in their needs. Many in the city are already used to her. The family always remained in the first place for me, but raising children is more work on myself.

You just need to be an example for children, then you don’t have to educate anyone. While they are at school, I manage to do my job, and cook lunch with dinner. If the child gets sick, then a meeting with the client can always be postponed. In general, I think that every working wife should have his own wife ... - Does knowledge of the style help in raising children? Even in the womb, they listened to the stories about what I see around - about interesting combinations of penalties and leaves, for example.

Now I am observing the results. Daughters are 10 years old, and she herself selects the right tights under the school uniform; The son is 14, this year he went and chose clothes for the winter. But at any age, you need to answer their questions and give advice, developing a sense of taste. Now it is rare, but it happens that I pay their attention to a stylishly dressed person.

Did you manage to carry out the plan? We have most of the city work on auto giant, and I myself participated in the filming of the series about the KamAZ-Master team. It was a cool experience. I have been at Kamazov events many times when my help and support was needed. I like Kamazov’s discipline and like how they feed there - it was very tasty in the factory canteens, especially baking.

In a word, the impressions are pleasant. I hope that after this interview we will be invited on an excursion. Tell us about him. People themselves lay out clothes there, in which they no longer need - who needs to come for her at the specified address. Such a transmission from heart to heart.