Yamamoto yohji biography
Yoji Yamamoto was born on October 3 in Tokyo. His father died during the Second World War, when the boy was only two years old. A mother, who worked as a dressmaker for 16 hours a day, went in a mourning black color until the end of her life, mourning her deceased husband. In addition, the troubled time was overshadowed by the bombing of Hiroshima and Nagasaki. On Yoji, all the events taking place made the impression that in the future they became the leitmotif of all his work.
Having graduated from school, the young Yamamoto entered the law faculty of the University of Kayo in Tokyo, but after some time he realized that he did not want to connect life with jurisprudence, and in the year he entered the Bunka Gaken fashion school, known for his former students Issei Miyak and Kenzo Takada. He was also helped by his mother, who sold her small store to find money for her son.
She probably saw Yoji's successful potential as a clothing designer, the things he created was already recognizable, and differed from the work of other designers. In the year, Yoji Yamamoto presented his first collection of PRO-A-porter in Tokyo. The idea of his collection was to put women in men's clothing, he noted: "Women's clothing should be an armor that protects the body." In the year, the young designer successfully presented his brand at the Paris Fashion Week.
The show was very impressed by the audience. On the face of the models there was no abundant makeup to which everyone was used to, they were dressed in black asymmetric clothes, and instead of familiar high heels, the designer preferred rough shoes. Journalists called Yoji Yamamoto's design “The End of Fashion”, rags and clothes that survived a nuclear explosion.
But from that moment, things from the Japanese couturier have already unconditionally become part of the so -called “world of fashion”. In the same year, he opened the first boutique in Paris. In the year, at the next fashion week in Paris, the designer presented a male collection in which asymmetric sleeves, shirts without a collar, unprocessed seams prevailed.
It was already a characteristic style for Yamamoto, which could only be appreciated by the “chosen”, so only a narrow circle of faces bought his things. In E, Yoji Yamamoto is already used to the clothes, and she did not shock the audience as before. In addition, many designers began to draw elements of the Japanese couturier style for their collections. At that time, Yamamoto released new collections of women's and men's clothing, sewed costumes for the opera Puccini “Madame Batterflya”, concert costumes for the musical group “Placebo” and for various films.
His shows were supplemented by music played by Yamamoto himself behind the scenes of the show. In the year, Yoji Yamamoto began cooperation with the ADIDAS sports brand. He later said that before that he was surprised at the “ugliness” of the produced models of sneakers, and offered the help of the brand in the development of new models. The designer was sure that in this way a high fashion could affect a street culture, make it more aesthetic.
So together they launched a line of clothing and shoes “Y-3”. After some time, they began to produce accessories, hats, balls and even bicycles. In the year, the debt of the company Yamamoto amounted to $ 65 million, the designer declared himself bankrupt, but a year later he restored his work and returned to the world of fashion with new collections. Yamamoto's clothes have several characteristic features that distinguish it from other designers.
Firstly, most of the things are black, because the designer’s mother wore only black clothes because of his father’s death, and this color does not translate attention from the style and structure of the fabric. Secondly, all things of a closed cut, because, according to the designer, a free cut creates a space between the body and the fabric. Thirdly, his clothes are multi-layered.
Fourth, all things are a little worn, similar to clothes from a second-hand, because for Yamamoto the story that things keep in itself is important. And he wants to create the effect of such things with history. In the year, Yoji Yamamoto released an autobiography “My dear bomb”, in which pieces of different thoughts, poems and proverbs were presented over the past 30 years of career.
And in the year in London there was an exhibition dedicated to the history of brand Yoji Yamamoto. To begin with, the Japanese designer refused to associate a woman with an expensive doll. In female fashion, he removed everything even and symmetrical. According to Yamamoto, if the thing is impeccable, it was created not for a living person, but for a mannequin.
So, this model can be considered "dead." His models have practically no time limits. All of them look like things from the Saacond Hand. Just imagine, there is a guy in a fashionable jacket from the couture “Yamamoto”, and even from the last collection, and you look at him and think: “Didn’t he take this little thing from his great -grandfather? Well, it remains only to agree.
Yoji Yamamoto continues to create and create.